Launching a mobile app

Mobile application deployment is the semi-final stage of the application development process. T includes the promotion and marketing of the application among end users. Internal promotions or marketing campaigns can stimulate users.

Application Maintenance

After launch, the mobile application will require maintenance, updates, troubleshooting and fixes. Users can identify additional problems that were not identified at the user testing stage during application development. In addition, it may be necessary to update the application depending on user demand. As a result, developers will have to increase the technology stack of the mobile application architecture in order to create an expanded or more efficient function in the mobile application.

Tracking app metrics

Businesses need to track the success and perception of their mobile app’s features by tracking and measuring the data collected in the app. These include user retention, churn rate, engagement and other useful indicators. Based on these indicators, business decisions are made that affect innovation, pricing, promotions and sales strategy